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Jorge
Ponce Betti

 

Creative Director & Film Director

BIO

 

Jorge is a purebred storyteller. He is a renowned creative and director with a long career at top-level agencies in Argentina and Brazil, as well as production companies across Latin America, the U.S., and Europe.

As creative he has created and directed award-winning campaigns for PepsiCo and Procter & Gamble, among others, and has been involved in multicultural projects with many agencies and production companies in Latin America, US, Europe and even Japan. 

As a director, he brings together both worlds, using his background as a copywriter to help scripts grow throughout the production process, handling humor and performances with sensitivity. He also won at Cannes and a Grand Clio as director, for clients such as Netflix. 

He believes that laughing is essential in life, and that many things can be said through humor.

His short film, Immature, won "Best Short Film" and "Best Screenplay" at the Short & Sweet Hollywood Festival, the "Grand Prix" at the Rabat Film Festival, and the "Gold Elephant at Short Film Breaks.

Jorge is a natural leader who strives to bring out the best in every talent he works with. He has been ECD at David, being part of the start up at the Brazilian office in 2012, consolidating his experience leading agency teams as well as production crews to always get the best result and craft for each project.

His ability to create and lead gives him a comprehensive view of the business and its processes.

 

AGENCIES: Grey Argentina/ Turner TV/ Del Campo Saatchi & Saatchi/ Mc Cann Erickson Argentina/ BBDO Argentina/ David Brazil/ Lew Lara TBWA Brazil/ Africa Brazil/ ID TBWA Brazil

PRODUCTION COMPANIES: Landia/ Winona/ Bando/ Chucky Jason/The Lab/Makina Films/Antiestático (Director Reel)

AWARDS: Cannes: 5 golds - 5 silver- 2 bronze / Clio: 1 Grand Clio/ LIA: 1 silver/ D&AD: 1 yellow pencil/ Ojo iberoamérica: 1 Grand Prix & 1 silver/Effie: 1 Grand Prix.

LANGUAGES: Native Spanish/ English/Portuguese/ Italian

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